Day: January 1, 2021

Study Shares New Insight into Rising Video Trends

Study Shares New Insight into Rising Video Trends

MAGNA Global, in association with Snap Inc. and IPG Media Lab, conducted a new study on how users consume videos. They’ve found that shorter ads are becoming more effective to get messages across, which could spell a difference for how marketing strategies are implemented. They analyzed over 7,700 responses from various video campaigns to see …

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