Day: August 12, 2020

Bernie Wong Hosts the 2nd HK Digital Advertising Start-ups X Publishing Promotion Support Scheme Awards 

Bernie Wong Hosts the 2nd HK Digital Advertising Start-ups X Publishing Promotion Support Scheme Awards 

On 4 August 2020, the Hong Kong Association of Interactive Marketing (AIM) organized the  2nd HK Digital Advertising Start-ups X Publishing Promotion Support Scheme Awards alongside Create Hong Kong and sponsored by the Government of the Hong Kong Special Administrative Region. This event was created to recognize the exceptional and amazing work of digital marketing …

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Buck the Trend: Increase Sales through an Online Pop-up Store

Buck the Trend: Increase Sales through an Online Pop-up Store

Launch your pop-up store virtually through Facebook and Instagram Shops. I like to keep an eye out for pop-up stores – or short-term retail spaces – when visiting shopping malls. These stores showcase the latest trends and inject a breath of fresh air into malls. By and large, they have fairly static offerings. Pop-up stores …

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YouTube Updates Its Studio Dashboard and Audience Insights

YouTube Updates Its Studio Dashboard and Audience Insights

There are 2 billion YouTube users worldwide. With the increase in online video consumption, YouTube now aims to help creators better connect to the audiences. The platform wants to equip them with more analytics and tools to monetize content. As such, YouTube updates its Studio Dashboard and Audience Insights. The updates were announced by Creator …

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LinkedIn Adds New Lead Generation Tools to Sales Navigator

LinkedIn Adds New Lead Generation Tools to Sales Navigator

Businesses are now shifting to the digital economy. As such, LinkedIn aims to provide more solutions for eCommerce and remote work. This is to keep the professional network on par with other social media platforms. Today, LinkedIn adds new lead generation tools to Sales Navigator. Last 13 May 2020, the platform updated its three main …

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