Day: June 28, 2019

Bringing Ads to Explore, Instagram’s Discovery Destination

Bringing Ads to Explore, Instagram’s Discovery Destination

The Explore Tab on Instagram is a feature that allows people to access different content from creators, influencers, and users. Instagram reports that over 50% of all accounts on the platform are active monthly. Ads on the Explore Tab Instagram business head Jim Squires says the Explore tab consists of tailored content for users to …

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Snapchat Presented Research on Gen Z’s Creative Tendencies at Cannes

Snapchat Presented Research on Gen Z’s Creative Tendencies at Cannes

During Cannes Lions 2019 held in June, Snapchat advised the audience about Generation Z. Brands have to work with Gen Z instead of marketing to them. Snapchat collaborated with JWT Intelligence to understand Gen Z via a report. According to both companies, Gen Z has the creative capacity to voice out opinions and express their …

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