Day: June 28, 2019

Bringing Ads to Explore, Instagram’s Discovery Destination

The Explore Tab on Instagram is a feature that allows people to access different content from creators, influencers, and users. Instagram reports that over 50% of all accounts on the platform are active monthly. Ads on the Explore Tab Instagram business head Jim Squires says the Explore tab consists of tailored content for users to …

Bringing Ads to Explore, Instagram’s Discovery Destination Read More »

Snapchat Presented Research on Gen Z’s Creative Tendencies at Cannes

During Cannes Lions 2019 held in June, Snapchat advised the audience about Generation Z. Brands have to work with Gen Z instead of marketing to them. Snapchat collaborated with JWT Intelligence to understand Gen Z via a report. According to both companies, Gen Z has the creative capacity to voice out opinions and express their …

Snapchat Presented Research on Gen Z’s Creative Tendencies at Cannes Read More »

Join Our Newsletter

Join our newsletter to receive the latest updates and market tips.