YouTube發佈有關疫情大流行期間上升趨勢的重點資訊

在過去的幾個月當中,疫情大流行已對全球造成深遠影響,毫無疑問,此次疫情亦已改變消費者搜尋內容的方式。許多人已轉而利用互聯網及電子商務滿足基本需求,而疫情大流行亦引發了一系列新話題。

YouTube Releases Key Information on Rising Trends During The Pandemic
YouTube

為幫助人們在疫情大流行期間分析熱門話題,YouTube 發佈了一系列新的洞察,用以瞭解用戶在隔離期間搜尋次數最多的主題搜尋。有意思的是,各地區的主題皆相似。

With the closures of gyms and restaurants worldwide, people have taken to searching for content on YouTube that would help them recreate the experience of going to the gym or eating out at home. As such, “Home Workouts” and “Restaurant Style” are two of the most searched topics. Six other search queries that ranked very highly were “museum tours,” “face masks,” “Dalgona coffee,” “sourdough bread,” “DIY haircuts,” and “gardening” – all of which were viral on social media at one point of the quarantine period.

對營銷人員的影響:

在此期間出現的這些趨勢值得關注,因為營銷人員可以加以利用,發揮自身優勢。例如,菲律賓的果汁粉品牌Tang就發佈了獨家配方,使用Tang的不同口味製作Dalgona風格果汁飲料。各品牌可分析此期間這類主題成為趨勢的原因,並且思考如何實施營銷策略,以迎合不斷上升的趨勢。

資料來源: https://business.twitter.com/en/blog/must-have-twitter-lists.html https://youtube.com/trends/articles/covid-impact/

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