Facebook Announces Its Free Summer of Support Program

Facebook believes that businesses are the heartbeat of every community. Around 160 million of them use Facebook apps every month. That’s why they never failed to give them support. Last 18 May 2020, the platform published the “State of Small Business Report.” Then, they offered free courses for online business on 21 May 2020. And this 4th week of June 2020, Facebook announces its free Summer of Support Program.


Summer of Support Program

The Summer of Support is the first-ever virtual training made by the platform. It’s a series of digital marketing courses that will run for six weeks. Each week, the course will have a certain focus area. Participants will learn new information, key tips, and skills from different experts.

24 June to 28 June 2020 – The Changing World

A welcome message from Sheryl Sandberg, Facebook’s COO. Sheryl noted in The Changing World that the coronavirus isn’t just a health emergency. It’s also an economic crisis. The platform wanted to help businesses become more resilient and optimistic than before. As such, Facebook focuses on 3 areas: 

  • Capital. Facebook initiated a $100 Million Grant Program for businesses around the world. They also had another $100 Million Grant for black-owned businesses in the US.
  • Product. Facebook launched features like Shops, Fundraisers, Gift Cards, and Business Nearby. They are looking forward to launching similar tools to further help brands.
  • Training. Facebook aims to provide a business resource hub and free e-Learning courses via Facebook Blueprint.

This chapter of training also includes expert’s insights such as:

29 June to 05 July 2020 – Resilience

This course element focuses on how brands can treat disruption as an opportunity. Expert’s insights include:

06 July to 12 July 2020 – Reinvention  

In this chapter, experts show transformative opportunities as businesses adapt with time.

13 July to 22 July 2020 – Re-Emergence  

The course element helps brands understand the new landscape after the pandemic. It teaches them which parts to keep and change.

23 July to 26 July 2020 – Customer and Commerce  

This chapter gives insights on how businesses can become customer-focused and an asset to everyone.

27 July to 31 July 2020 – Community

The last course element teaches brands how to engage and flourish in your community.

Other Training Classes

Summer of Support also includes training classes about:

  • Embracing a Digital approach.
  • Connecting with your customers.
  • Building an online brand.
  • Shaping stronger communities.

Facebook Partners

All these weekly sessions are free and will run online. More information will be shared on Facebook for Business Page.  Such virtual training initiative runs with the help of Facebook’s business partners:

Implications for Marketers:

Facebook’s goal is to train 1 Million businesses with digital skills within 2020. This Summer of Support Program is another initiative to achieving such a goal. For marketers, it’s more likely worth engaging with the said program. Growth and learning must always be at the forefront. They help maximize one’s digital efforts.  Take advantage of this free training. There are a lot of new and persistent challenges to navigate. Whether you’re trying to stay afloat or taking it to the next level, keep going, and keep training.

Reference: https://www.boostwithfacebook.com/student/catalog