Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the rocket domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /www/socialstandcom_764/public/wp-includes/functions.php on line 6114
The New Facebook Pay Team - Social Stand

The New Facebook Pay Team

In the past years, Facebook is working on payment solutions to step into eCommerce. Way back 12 November 2019, the platform launched Facebook Pay. It’s a safe digital payment option. Last 26 May 2020, it introduced the Novi digital wallet. Today, the platform announces the formation of the new Facebook Pay team.

The New Facebook Pay Team
Facebook

The head of Novi, David Marcus, posts a welcome note to Stephane Kasriel as head of the new Facebook Pay team. He was a former PayPal executive. Now, he’s Facebook’s VP for Payment. The new Facebook Pay team will develop and oversee the financial solutions of the platform. Novi will remain a separate entity. Although it will be under the new Facebook Pay Team. This move aims to broaden the payment system on the platform. It also targets to link their different payment systems in its family of apps.

Facebook announces the new Facebook Pay Team as of 10 August 2020.

Implications for Marketers:

The new Facebook Pay team is a big eCommerce move for the platform. Marketers will soon witness more low-cost payment options on the platform. This means they can reach out to more customers online.  Now is a good time to advertise on the Facebook family of apps.  Create eye-catching shoppable posts to encourage conversion. With Facebook’s digital payment, you can open new markets and speed up online payments.

Reference: https://www.socialmediatoday.com/news/facebook-announces-new-group-to-develop-its-in-app-payment-options/583254/

 

If you find this post useful, please share to your friends.

Share to friends

WhatsApp
Facebook
LinkedIn
Email

Related posts

Join Our Newsletter

Join our newsletter to receive the latest updates and market tips.