YouTube Content

YouTube Releases Key Information on Rising Trends During The Pandemic

The pandemic has had such a profound global impact over the past few months, and there is no doubt that it has changed the way that consumers look for content. A lot of people have turned to the Internet and ecommerce to fulfill basic needs, and the pandemic has given rise to a whole new …

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Google Adds New RPM Metric to YouTube to Help Assess Content’s Performance for Monetization

On 10 July 2020, YouTube announced that it will be adding new metrics for content creators to get a better grasp of their channel’s performance in terms of monetization.  This is YouTube’s response to its lowered returns due to the COVID-19 pandemic’s impacts on the platform and across the globe. Advertising on YouTube has plummeted …

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YouTube Answers Some FAQs on Its Algorithm and Video Distributions

On 2 July 2020, YouTube released a video answering some of the frequently asked questions on how its algorithm works. This algorithm is what highlights particular videos for each user, and video metrics on their own do not necessarily reflect how well or how badly a video is doing. Two of YouTube’s product managers, Rachel …

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