Google Introduces a Shopping Experience Scorecard

Google Introduces a Shopping Experience Scorecard

After the implementation of Apple’s IDFA, Google focuses on harnessing first-party data. First, it has updated its search algorithm for content ads. Then, it introduced topics API, a new approach to protect the searcher’s privacy but, at the same time, facilitate insights to publishers. Today, Google introduces a shopping experience scorecard. Google’s shopping experience scorecard …

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