Transformation

Executing Business Strategy in the Online Retail Era

Executing Business Strategy in the Online Retail Era

The winding-up of the Ice Fire chain has evoked nostalgia in many netizens. I am also one of its long-time supporters. But even as I cherish its memory, I also pause to think how many times I have visited the shop in recent years. Half a year ago, the stores around the street corner evolved …

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Discover Digital Marketing Insights for the Publishing Industry

Discover Digital Marketing Insights for the Publishing Industry

Leverage Digital Marketing to Extend Reach Beyond the Annual Reading Buzz Created By the Book Fair With the long-awaited book fair indefinitely postponed, many publishers have turned to promote their books online. Book lovers will only be too happy to splurge on books of their choice. The general public, on the other hand, may not …

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