Topics API

Google Introduces Topics API

Google Introduces Topics API

The implementation of Apple’s IDFA and new privacy policy guidelines has greatly affected social media analytics. Today, social media platforms need to rely more on first-party data. As part of its ongoing effort to get rid of third-party cookies, Google introduces Topics API. First off, Google enabled a data-driven conversion model and privacy-safe analytics to …

Google Introduces Topics API Read More »

Join Our Newsletter

Join our newsletter to receive the latest updates and market tips.