Facebook Tests New Prompt to Encourage iOS Users to Allow Data Tracking

Facebook Tests New Prompt to Encourage iOS Users to Allow Data Tracking

Last 2020, Apple announced the use of IDFA among iOS users. An identifier for Advertisers or IDFA is a tracking code that will replace the unique device identifier (UDID). As such, Apple’s IDFA will prompt users to choose whether to allow data tracking or not. There’s a big possibility that iOS users will opt-out of …

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