Google Adds New Predictive Insights Personalized for Businesses

Google Adds New Predictive Insights Personalized for Businesses

The implementation of Apple’s iOS 14.5 has significantly impacted ad targeting. Apple’s IDFA needed a device user’s permission to allow data tracking. As predicted, most users opt out. That is why social media platforms shifted to finding ways to counteract the effect. Google, for one, adopted a new data-driven conversion model and smart display campaigns …

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