The Rise of Lo-fI Video on Instagram

The Rise of Lo-fI Video on Instagram

The COVID-19 pandemic has slowed down many businesses. Brands started adopting cost-efficiency measures. Small businesses pivoted to creating content using mobile devices. While large businesses partnered with influencers to connect to their audiences on social media. The result – the rise of Lo-fi videos on Instagram. Lo-fi means low fidelity. A lo-fi video is a …

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