Key Trends

New Snapchat Research Outlines Gen Z Brand and Content Preferences

The Gen Z market is becoming of more focus for marketers, and Snapchat has been able to compile some data on trends permeating the Gen Z market. These trends may define future purchase behaviors which make them worth looking into.  Since most of the Gen Z are well-versed in tech, social media platforms like Snapchat …

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Facebook Sheds Light on New Consumer Behavior Insights

On 12 November 2020, Facebook shared new insights on shifting and evolving consumer behavior. The report is 72 pages in length, and it is divided into 6 main sections, 5 of which detail how consumer entertainment has been shifting throughout the COVID-19 pandemic. This is what Facebook had to say: “The COVID-19 pandemic is radically …

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Google Releases Key Insights to Holiday Shopping Behaviors in 2020

The holiday season is just right around the corner, and that means the holiday shopping season is near. Many brands and marketers are looking toward the holiday season as a time to amp up on their marketing initiatives and maximize their opportunities. In line with this, Google published a guide identifying key shopping behaviors. The …

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 As Told By Pinterest: New Key Content Trends for the Last Quarter

September is the month that people tend to reassess themselves and shift their focus toward what really matters to them. However, Pinterest seems to have noticed a change in user behavior. This is what they had to say: “This year, instead of looking outside the home for inspiration, it is clear that a fresh start …

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