網紅IG 搵銀話咁易
你有沒有發現有些時刻，你身邊的IG朋友説話特別認真？比如平日裏那些對某個產品或話題不感興趣的朋友，突然間在IG上非常活躍，也會看到他拿著那些產品，很認真且煞有其事地融入他的生活進行推廣？其實，這些舉止就是俗話説的“賣廣告”。
Influencer
The 2021 Influencer Compensation Report
How much does an influencer earn for every campaign? This is a common question raised by brands and businesses. Influencer marketing started in Ancient Rome where gladiators used to endorse products during a Colosseum match. In 1769, Wedgwood obtained Royal approval after making a tea set for the Royal family, the influencers of that era. …
Being a KOL Is Not an Easy Task
A KOL just needs to say a few words about the product. With the popularity of the Internet and the extensive use of social media, comments from influencers, also known as KOL (Key Opinion Leader), on social media have increasingly affected the consumers’ decisions. Is it real that a KOL just needs to say a …
