Facebook Introduces Graph and Marketing API V.12

Facebook Introduces Graph and Marketing API V.12

Facebook is now implementing more automated data targeting to counteract Apple’s privacy update. Apple officially launched iOS 14.5 last April 2021. The launch implemented the controversial IDFA asking an iOS user’s permission to allow data tracking. Since then, Facebook, among all other social media networks are finding ways to get insights using 1st party data. …

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