Google Analytics

New Ad Tools From Google For More Efficient Digital Campaigns

The COVID-19 pandemic has pushed more and more businesses into going digital, and Google is continually adding new tools to help make the process easier and more streamlined. Its most recent update involves new ad types, which include new prompts for audiences and will allow brands to advertise their products in their ads. According to …

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Google Analytics Adds New Predictive Metrics

An increase in global online usage has been seen in the first part of 2020. This paves the way for major changes on different websites and social media platforms. As such, Google Analytics adds new predictive metrics. The updates aim to help businesses better connect to their website visitors and increase conversion. New Predictive Metrics …

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