Google Analytics Adds 2 New Metrics

Google Analytics Adds 2 New Metrics

After the controversial implementation of Apple’s IDFA, Google is slowly changing its analytics. It is to conform with the absence of 3rd party tracking. First, it added new eCommerce tools and search results explainers for businesses to bounce back globally. Recently, the world’s largest search engine adopted a new data-driven conversion model and MUM for …

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