Effective Facebook Advertising

Bernie Wong on Facebook Ad Targeting

On 19 March 2021, Bernie Wong, the owner and founder of Social Stand Limited, was featured on AdTargeting’s article titled: “Facebook Ad Targeting Strategy Discussion by 15 Marketing Experts”. The article collected the professional opinion of 15 expert marketers and compiled them to offer guidance as to which strategy is the best one to adopt …

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 Facebook Pushing the Use of Hashtags on Facebook Ads

For users with Facebook business Pages, they may have seen some prompts looking to boost hashtags across Facebook again. However, this shines a light on just how effective hashtags could be on the platform.  Facebook first added the use of hashtags back in 2013 after seeing the positive impacts of the tool on Twitter. However, …

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Facebook Publishes a Cross-Platform Creative Considerations Video

What is effective advertising on Facebook? The answer to this question is very vague. There are lots of factors to consider. Also, many changes were made to adapt to what’s happening today. Last 11 June 2020, Facebook published a new overview of how ads work. Then, the platform updated its news feed algorithm last 30 June 2020. …

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