Ed Sheeran Promotes YouTube Shorts

Ed Sheeran Promotes YouTube Shorts

YouTube has been leaning toward popular musicians as it advertises Shorts. YouTube Shorts are 60-second vertical music clips like TikTok. With a $100 million Shorts fund to incentivize creators, the platform also expanded the TikTok clone to more countries. As it celebrated Shorts’ 1st anniversary last September, YouTube launched a Shorts video campaign entitled “I’ll …

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