YouTube Tests Direct Access to Shorts

YouTube Tests Direct Access to Shorts

YouTube is ramping up Shorts. Recently, it partnered with Ed Sheeran for a Shorts campaign. YouTube Shorts is a clone of Tiktok. It features a 60-second vertical clip with music. Last September, it celebrated its 1st anniversary. The platform also expanded the $100 million Shorts funding to more countries. To boost further discovery of the feature, YouTube …

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