Branding

Become a Thought Leader in Your Industry

Become a Thought Leader in Your Industry

A while back, I shared a little joke with a PR friend. She had invited me to attend a small-scale business launch event on the basis that a client was looking for “KOLs” to participate. As a digital marketing company, we typically contact and interact with KOLs on our clients’ behalf. However, the term “KOL” …

Become a Thought Leader in Your Industry Read More »

Bernie Wong at Branding 360: A Discussion on Brand Evolution

Bernie Wong at Branding 360: A Discussion on Brand Evolution

Bernie Wong, owner and founder of Social Stand Limited, took part of Branding 360, the immersive virtual experience dedicated to getting to the heart of branding. Bernie acted as the moderator of the keynote panel titled: “Brand favoritism: the advantage for evolving brands”. He was joined by Alice Leung, branding lead for Accenture Interactive; Charles …

Bernie Wong at Branding 360: A Discussion on Brand Evolution Read More »

Bernie Wong on Branding in the Age of Social Media

Bernie Wong on Branding in the Age of Social Media

On 8 October, 2020, Bernie Wong, the owner and founder of Social Stand Limited, spoke to the members of the Rotary Club of Causeway Bay for their October Joint Presidents’ Meeting. His topic? Branding in the age of social media. The talk was held over ZOOM live conferencing. In his talk, Bernie Wong discussed how …

Bernie Wong on Branding in the Age of Social Media Read More »

Made in Hong Kong: Never-Say-Die Spirit

Made in Hong Kong: Never-Say-Die Spirit

A Good Time to Rebrand I recently conducted a seminar on brand marketing strategy for members of the Travel Industry Council of Hong Kong. The coronavirus pandemic had a major impact on all business sectors across the world. It has brought global tourism to a standstill. More than 300 travel industry experts signed up for …

Made in Hong Kong: Never-Say-Die Spirit Read More »

Join Our Newsletter

Join our newsletter to receive the latest updates and market tips.