How Frequency Affects Facebook Ads Performance

How Frequency Affects Facebook Ads Performance

We’ve always heard the expression: “Consistency is key.” Such a saying goes the same to social media marketing. An effective strategy is consistent branding and posting. At Facebook, the frequency of posting relevant messages can drive ad recall and, eventually, influence conversion. Let’s find out how frequency affects Facebook ads’ performance. There’s no one-size-fits-all recommendation …

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