Latiné Heritage Month is here! It is a month-long celebration that starts on the 15th of September and ends on the 15th of October. As such, Pinterest celebrates “Latin Heritage Month.”
Also called the Hispanic Heritage Month, Pinterest launches the “Loudly & Proudly ________ Latiné” theme. It is guided by Todos Pincluidos, a resource group of Pinterest’s internal employees. The theme highlights live events and shopping promotions for Latiné brands and creators.
Together with other Latiné brands and creators, Pinterest Shopping Spotlight will feature the following collections this month:
- Latina Palace wardrobe
- LatinUS Beauty hair products
- Min & Mon accessories
- Navarro Official jewelry
- Volta Atelier fashion accessories
Pinterest will also host an event about the women and sustainable materials behind the Maya-inspired handcrafted bags – Nena & Co.
Pinterest celebrates “Latin Heritage Month” as of 20 September 2021.
Implications for Marketers:
As Pinterest celebrates “Latin Heritage Month,” it is promoting diversity and inclusion globally. For marketers, it can be an avenue to showcase related brands for the Latin community. They can also get inspiration from the featured Shopping Spotlights.