LinkedIn saw an increase in online engagement in the past few months. This prompts the platform to roll out new updates for better professional engagement. Today, LinkedIn adds more custom posts to content creation.
First off, LinkedIn launched virtual events solutions on 12 May 2020. This was followed by publishing a new guide to content marketing on 10 June 2020. Then, they put out new events and live streaming guidelines on 19 June 2020. The latest updates are a variance of posting and sharing LinkedIn content. Most users can now see 6 different options to create content:
- Add a job
- Celebrate an occasion
- Create a poll
- Find an expert
- Offer help
- Share a profile
The new additions are polls, offer help, and share a profile. Polls let one type a question with four answer choices. It can last for 24 hours to 14 days. Offer help is a support tool for employers and job seekers. While Share a profile enable a user to showcase his connections via a LinkedIn post.
LinkedIn aims to encourage users to increase posting via these custom posts updates.
Implications for Marketers:
The news custom posts on LinkedIn’s content creation aims to keep more updates flowing within users. To marketers, these are opportunities to know the audience’s pulse and increase brand awareness. By using the poll option, brands can survey which products their target audience prefers most. And by sharing a brand profile, marketers can increase discovery and awareness. The key is maximizing LinkedIn’s new features like an alternate marketing option.