Online polls make it easy to share people’s opinions through voting. On 23 September 2016, Facebook added Messenger polls to group chats. But such a feature was removed because of Project Lightspeed. As of 21 May 2020, Facebook brings back Messenger polls to help users coordinate a virtual plan amidst the COVID-`19 crisis.
The new poll features an updated vote button and cool colors. To create a poll:
- Go to a group chat with more than 2 people.
- Tap “select polls.”
- Type a question.
- Choose between options.
- Click submit.
The update is available on Desktop, Android, and iOS.
Implications for Marketers:
Facebook polls can help businesses get to know their audience. They’re an awesome way to build relationships. It’s a way to show that brands care about their opinions. Marketers need to make sure that what they’re polling is relevant. Try to make them eye-catching using images or moving graphics. After the poll, feedbacks can help to make key decisions about products and services or the business in general.
Reference: https://messengernews.fb.com/2020/05/21/we-voted-yes-polls-now-back-in-messenger/
