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Facebook 即將推出全新的功能，就是使用智能手機的定位服務來追蹤用家在點擊完網上零售商的廣告之後會否到訪零售商的實體店。
在廣告中，廣告商將會提供實體店的營業時間、電話號碼、網址及預計的瀏覽時間，而廣告的成效，將會以匿名的方式提供給廣告商，並不會洩露用家的私隱。在未來的數週這個全新的廣告計劃將會先在美國地區開始，之後將會陸續擴展到全球。
根據 Facebook 的數據，雖然有 45% 的人會透過手機瀏覽不到的產品，但實際的購買 90% 的人還是會在實體店進行。雖然現時網上購物是一個熱潮，但要成功成為大嬴家，必須打造 O2O（Online To Offline）模式的營銷，因此 Facebook 的這個全新功能，大家多多留意。
資料來源：wired
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