Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the rocket domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /www/socialstandcom_764/public/wp-includes/functions.php on line 6114
Facebook Ad Integration No Longer Sells Sponsored Stories - Social Stand

Facebook Ad Integration No Longer Sells Sponsored Stories

2013年6月Facebook宣布整合旗下廣告產品(Advertising Products), 當然是好事! 因為Facebook的廣告規格Ad Format甚至是廣告產品名稱都令行內行外人皆眼花暸亂, 本來簡化, 應該是一件好事。
最近Facebook 宣布, 4月將不再有Sponsor Stories, 一個告訴用戶朋友喜好的廣告產品, Sponsor Stories 功效其實比不少其他產品好多。Facebook 官方公布是因為廣告產品整合後, 會包含Sponsor Stories在內, 所以就不會有此獨立廣告產品, 似是只送不賣, 也有說是因為美國私隱官司所致。
無論如何, Facebook的重點廣告產品重整, 加上年輕用戶流失, 品牌客戶也該認真策劃2014在Facebook投放廣告的方向, 也該在社交媒體策略上考慮加入Facebook以外的平台。Are you ready for 2014?
資訊來源: Facebook Developers

If you find this post useful, please share to your friends.

Share to friends

WhatsApp
Facebook
LinkedIn
Email

Related posts

Join Our Newsletter

Join our newsletter to receive the latest updates and market tips.