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Instagram Archives - Page 67 of 67 - Social Stand

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Digital Marketing Course by Bernie Wong

February 20, 2018 No Comments

上次錯過了Bernie的「社交媒體與內容營銷」精讀課程，或是參加後仍覺意猶未盡，想深入了解更多數碼營銷的竅門？ 數碼營銷市場發展一日千里，成為各大品牌必爭之地，想在星羅棋布的資訊中突圍而出，絕對要好好掌握數碼平台的最新趨勢和成功要訣。 經濟日報的經濟商學院邀請了Mr. PY Lee、Kenneth Kwok以及Social Stand創辦人兼董事－Bernie Wong教授課程，講者陣容強大。Bernie Wong更負責是次Digital Marketing策略及內容營銷實戰課程的Social Media及Storytelling等部分，以豐富經驗，剖析不同實例的成功模式、具體策略技巧，讓你即學即用，在這個以內容為王的Digital世界中鶴立雞群！ 機會難逢，立即報名！ Digital Marketing策略及內容營銷實戰課程 單元一： （6小時） ‧Build Your Brand on Social Media ‧Online Marketing Analytics:

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經濟商學院「社交媒體與內容營銷」精讀課程全場爆滿

February 20, 2018 No Comments

日前由經濟日報經濟商學院舉行的「社交媒體與內容營銷」精讀課程，Social Stand創辦人兼董事－Bernie Wong以實戰經驗即場分享，教授大家數碼營銷技巧和竅門，現場觀眾反應熱烈，超過二百人，場面墟冚。 觀眾認真且熱情參與課程，專心聆聽，相信大家亦獲益良多；想知道更多專業技巧，請密切留意更多實戰課程詳情！

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Instagram Brand Page with Merchant Function is Coming Soon

August 24, 2017 No Comments

Instagram 的個人帳戶及網上商店大熱，現時各大品牌帳戶也越來越多。最近Instagram 就預告會推出像Facebook的品牌專頁 。 暫時功能只開放予特定用戶作測試， 從外國網站的截圖看， 介面跟個人帳戶分別並不大。主要在「Following」 旁邊加入了「Contact」按鍵，當按下時就會出現「Get Directions」及「Email」兩個選項。可以在地圖上指示用家商戶的店舖位置，以及透過電郵與商戶直接聯繫。雖然這些資訊也可以在商戶的簡介中見到，但對於一些連 COPY & PASTE 都覺麻煩的用戶，這兩項功能應該能為商戶帶來更多的商機。 而在商戶名稱下方， 多了一項商戶所屬的行業分類的灰色文字欄位，用戶可以更容易知道品牌的業務。 雖然Instagram 的品牌專頁尚在測試中，相信推出之期亦不遠。要經營好一個Instagram 帳戶，絕不是將Facebook或宣傳品原文奉上，要了解如何針對不同平台的族群，製作不同高質素的社交媒體內容故事，就得多花心思了。 資訊來源: Later Blog

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Instagram 商業帳戶功能揭秘

August 24, 2017 No Comments

早前已經介紹過 Instagram 商業帳戶之功能，也預告將會有更多功能來將其完善，而最近外國就有朋友將最新版本的 Instagram 解碼後，得到更多有關商業帳戶未來的發展方向。 當中大家最為留意的是 can_boost_post，相信這是一個讓用戶付費來提高廣告在 Instagram 網絡的出現次數，類似 Facebook 的「加強推廣帖子」功能。而另外幾個參數也是跟系統分析、帳戶設定及條款有關，而由於未正式公佈所以之後還是可能有變化。 經 Facebook 收購後的 Instagram 商業帳戶後，一步一步將 Facebook 的商業帳戶功能放到 Instagram，意味著其功能將會越來越成熟及完善，未知大家計劃好如果利用 Instagram 來宣傳業務了嗎？ 資料來源：adweek

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