YouTube Launches New Sports Channel and Expands CTV Offering
February 8, 2021
YouTube is the number 1 platform preferred by sports fans in the US. It consistently recorded a 40% growth in sports video every year. The platform houses a
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Bernie Wong x Ming Pao: Upgrading the Web Live Marketing Strategy
February 8, 2021
Hosting live broadcasts has become one of the most effective ways to market a brand and engage with audiences online. That’s why on 18 December, 2020, Bernie Wong,
Latest Marketing Craze: AR Games
February 5, 2021
Facebook AR Games have become increasingly popular among marketers for marketing their brands. You might have noticed the growing AR trend since Facebook bought VR company, Oculus, in
More Than Anything, 2020 Has Been a Laborious Year
January 29, 2021
Most of December is typically spent reviewing the results of social media campaigns in the past year for clients and strategizing their marketing efforts for the next year.
「升級網上直播營銷策略」
January 28, 2021
網上營銷方法不少，近期最熱門的直播營銷就是其中一種。品牌會邀請網紅、KOL及嘉賓作主持「直播帶貨」。要做一個成功的網上直播，應將其分為直播前、直播中和直播後三個階段。