Executing Business Strategy in the Online Retail Era
March 23, 2021
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The winding-up of the Ice Fire chain has evoked nostalgia in many netizens. I am also one of its long-time supporters. But even as I
Content-Marketing
Bernie Wong on How Marketers Will Use Video in 2021
March 16, 2021
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On 3 March 2021, Bernie Wong, the owner and founder of Social Stand Limited, was featured on Linda Pophal’s article on Information Today titled “How
What Is the Target Number of LIKES for Your Business This Year?
March 5, 2021
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“My company’s Facebook post has no LIKES and no SHARES, what should I do?” A friend from EdTech approached me for help. She was a
Become a Thought Leader in Your Industry
February 19, 2021
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A while back, I shared a little joke with a PR friend. She had invited me to attend a small-scale business launch event on the
Clubhouse Unveils a New Audio-Based Social Media Platform
February 17, 2021
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There is a social media platform that has gained popularity overseas in recent months. It’s called Clubhouse. This is a much simpler platform compared to