A Comprehensive Guide to Facebook Marketing in Hong Kong
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INTRODUCTION
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Facebook reported a whopping 2.5 billion monthly active users If you’ve been on the Internet some time during the last ten years, chances are you’re already on Facebook. The social media platform began in 2004 in Cambridge, Massachusetts, and has since become the largest social networking platform in the world. By the end of 2019, Facebook reported a whopping 2.5 billion monthly active users and 1.69 billion daily active users. That means on any given day, Facebook can be used to reach out to roughly a billion people. That is why social media marketing, especially Facebook marketing, is so popular with marketers. In Hong Kong, Facebook marketing is an incredibly popular marketing tool because over half of its population is on Facebook.
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5,532,000 Facebook users in Hong Kong alone As of May 2020, NapoleonCat reported a total of 5,532,000 Facebook users in Hong Kong alone. 1,730,000 of that number belongs to the 25-34 age range, and 55.6% of users are female, while 44.4% of users are male.
With those numbers, there is no question that Facebook has a wide range of audiences that marketers can tap into. Facebook, with its wide range of audiences, is an incredibly effective platform for brands to market and promote themselves. Digital marketers identify this platform as one of the most efficient ways to reach out and engage with potential customers and clients. While there is no one, singular formula on how to make a brand’s engagement skyrocket, here is a guide on how brands can get their businesses on Facebook and start using the platform to market themselves.
WHAT ARE THE DIFFERENCES BETWEEN A PERSONAL FACEBOOK ACCOUNT & A FACEBOOK PAGE
Identifying the Main Purpose of Creating a Facebook Profile

What Users Can Do With Either Profile
Now, what does either profile have to offer? True to their name, personal accounts are meant for personal purposes only. Users with a personal account can use Facebook’s basic features like sharing, liking, posting, and communicating with other Facebook users. A Facebook page, on the other hand, can be used to manage and expand the following of a brand. Once a page is created, other users on Facebook can then like and follow the page, which would keep them updated with what’s happening with the brand. Facebook pages can promote the brand or company, and it can also run marketing campaigns for the brand. Brands can also reach out to their potential clients and customers using a Facebook page. Here is a table showcasing what each type of account can do:
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The Benefit of Creating a Facebook Page for a Business or a Brand
Facebook is a relatively cheap marketing strategy. It is free to create a Facebook Page. Costs only start coming in when a Page decides to run ads, boost content, etc.
Facebook allows brands to share information about their businesses. Pages afford brands a space to put out all of their basic details such as their contact information, address, philosophy, or advocacies.

Brands and businesses can communicate with clients and customers on-site. Each page is connected to the Messenger app to facilitate easier communication. The Pages can be used as a customer support platform to answer any queries or concerns. Facebook can drive engagement to a brand and increase brand awareness.
Gain more understanding on how users interact with their page Analyze metrics (more on this later) to see how the page is performing Figure out which content works best for the brand’s audience

Why a Facebook Personal Account Is Not the Best Fit for Promoting a Product or Brand
HOW TO SET UP A FACEBOOK PAGE
Giving Out Basic Information

What a Page Should Contain
How to Verify a Facebook Page
The CTA Button

THE MARKETING OBJECTIVES OF FACEBOOK ADS
What Facebook Ads Are Meant to Do and How They Work




How to Set Up Facebook Ads
Facebook has a feature called Facebook Ads Manager where brands can create, manage, and oversee their campaigns. Facebook offers step by step instructions to help out those who are not familiar with its tools yet, and it gives a brief overview of how Facebook Ads Manager can work.
Types of Facebook Ads
Awareness - Awareness ads are meant to make users across Facebook discover a brand or business. These types of ads are good for brands that are just starting out, and they lay the groundwork for building up an online community. Awareness ads have 2 further categories: Brand Awareness and Reach. Brand Awareness aids in the discovery of a brand, while Reach shows the ads to the most people Facebook can send them out to.
Consideration - Consideration ads are intended to get people to start talking and thinking about a brand’s product or service. These types of ads prompt users to look for more information about the brand. They’re a good way for most of the brand’s content, consumer feedback, and newsletters to be shared across the platform. Consideration ads have 6 further categories: Website Traffic, Engagement, App Installs, Video Views, Messenger Ads, and Lead Generations. Website Traffic directs users to a page of the brand’s website. Engagement amps up users’ interactions with a brand’s content such as likes and shares. App Installs directs users to install an app. Video Views directs users to watch a video. Messenger Ads sends ads directly to users’ Messenger accounts. Lead Generation directs users to a form that allows brands to acquire new leads.
Conversion - Conversion ads are intended to get people to do something like buy a product or try out a service. They’re meant to get people to do something for a brand. The main goal of Conversion ads is to get conversions. Conversion ads have 3 further categories: Conversions, Product Catalog Sales, and Store Visits. Conversions direct users to do an action on the brand’s website. Product Catalog Sales are meant to amp up the brand’s sales. Store Visits direct people to the brand’s physical store.
Photo Ads Photo Ads consist of a singular image captioned with a call to action. These are usually the easiest types of ads to set up because of the minimal material required.
Video Ads Video Ads are just ads in video form. Facebook recommends that high quality videos need to be submitted, so as to prompt users to keep watching. Video ads are great for Awareness and Consideration campaigns.
Slideshow Ads Facebook allows for brands to upload their own premade slideshows to use as an ad, but it also allows brands to create their slideshow ads using Facebook. It even has its own set of fonts, overlays, and effects that can be added to the ads.
Canvas Ads Canvas Ads are perhaps the most interactive of the ads because they require going off the app to start playing. They are full-screen and work somewhat like a miniature website for a brand, except they could be seen on Facebook.
Carousel Ads Carousel Ads show a series of images that are directly linked to different parts of a brand’s platform. It could showcase products and direct users straight to checkout, but it could also increase awareness about a brand by leading users to information or contact pages.
Dynamic Product Ads Dynamic Product Ads are similar in look to Carousel ads, but they are meant to highlight products most of all. Brands can upload their product catalog so that users can get an overview of what they can purchase from the brand.
Lead Form Ads Lead Form Ads direct users to a form that is built by the brand. Users could be motivated to give out their details using freebies and promos in exchange for their email address.
Why Boosting Is Not Effective
HOW TO MANAGE A FACEBOOK PAGE

Social media manager The social media manager should oversee the Page and delegate tasks to all the other members
Content creator The content creator/s would be responsible for producing content for the page Content may vary from write-ups, graphics, photos, videos, and status updates – whichever ones are most effective in getting the brand’s message across
Customer service representative Customer service representatives would be in charge of answering queries and concerns using the messaging platform They would also be tasked with engaging with the online community using the comment boxes on posts and through direct messaging
Insight analyst Insight analysts are responsible for studying the metrics of the Page and assessing the trends Ideally, they would be able to pinpoint which content and marketing strategy works the best for the brand, which posts receive the most engagement, and what kinds of people visit and engage with the Page the most
Page Roles
Page administrators can manage the roles of users on the page. Currently, Facebook offers 6 different kinds of Page Roles – each one with a specific purpose for the Page. There is no limit to how many people could have a Role on the Page but the administrator would need to approve and assign each Role. Facebook has even released a table of what each Role can do on a particular Page.
Promoting the Facebook Page Using Appropriate Channels

Monitoring Progress By Looking into the Page’s Insights

HOW TO GROW FACEBOOK FOLLOWERS
Share the page on all possible channels Make use of the Ad tools Foster genuine relationships Use consumer feedback to improve brand

HOW TO CREATE ENGAGING FACEBOOK CONTENT FOR DIGITAL MARKETING IN HONG KONG
Identifying the Brand’s Audience

Develop a Content Pillar for the Brand
Formulate a Content Calendar for the Page
It helps audience stay engaged with a brand Allows for more seamless communication between the brand’s team Plan out social media marketing content Helps maintain consistency
The Importance of Storytelling for the Brand
Relatable For a story to fly, the audience must be able to relate to it and see the impact of it in their daily lives.
Compelling Stories must push people to take action. People must be left inspired and encouraged by the story’s message.
Organized Good stories have a well-developed structure. They should be able to have a clear flow from beginning to end, and must also insert pertinent details.
Long-lasting Good stories should be able to stay in the minds of the audience. They should be able to remember the general idea of the story and be able to tell it to other people.
Better connection with the audience Update and promote the brand’s image Effectively relay the brand’s message Can be used for all forms of media Condenses brand’s advocacy or philosophy
Tips for Effective Storytelling
Identify the brand’s target audience Who are you trying to reach out to? Typically, brands should already be aware of their target audience. For example, if you are a fashion house looking to raise awareness about your brand, your target audience would be ladies of a certain age who are interested in shopping for clothes. Once you are able to pinpoint your target audience, you could then assess what type of content works best for them and would gain you more engagement.
Establish the end goal What are you trying to accomplish? What message is your story trying to convey? If your end goal is to get people to patronize your product, you have to create a narrative that would push them to do so.
Develop an arc Great stories are not static. In books, story arcs show how the hero was able to slay his dragons and come out victorious – all while highlighting what he went through to get there. In digital marketing, the slaying of dragons comes out in a much subtler way. Effective digital marketing campaigns must take consumers on a journey, so as to make consumers feel like they are really a part of the brand’s story.
Stay consistent Consistency is key. Creating a good story means that all its details are consistent from beginning to end, with every problem having a resolution. Consistency will also allow consumers to follow the story more closely and relate more to it.
Establish a call to action To reiterate, stories must be compelling and must encourage people to do something at the end. This is especially important in digital marketing as the end goal is to market the brand as effectively and efficiently as possible. A call to action could be set up to lead people to purchase a product, try out a service, or follow the brand and engage with it more.
HOW A FACEBOOK MARKETING AGENCY IN HONG KONG CAN HELP

Familiarity with the latest trends Facebook marketing agencies in Hong Kong are well-equipped with the tools needed to keep up with the latest trends and technology for Facebook marketing
Hong Kong marketing agencies are skilled in analyzing and assessing metrics of social media platforms Hong Kong marketing agencies pay attention – to the rising trends, to how your brand is doing on Facebook, and how it can troubleshoot and improve certain metrics. Because they are skilled with analyzing these metrics, they can develop a marketing strategy that highlights your brand’s best content.
Quality work output Facebook marketing agencies in Hong Kong produce high quality content and manage campaigns that generate a brand a lot of engagement Because Hong Kong marketing agencies are in tune with the tastes and preferences of the Asian market, they are able to produce content that caters to all audiences
Impeccable team Team members of Facebook marketing agencies in Hong Kong are highly skilled and incredibly talented in producing content for brands and executing effective marketing strategies
HOW TO SELECT THE BEST FACEBOOK MARKETING AGENCY IN HONG KONG

Select an agency based on its values
Select an agency that upholds a brand’s best interests
Find agencies with an impressive portfolio
Select an agency that adapts to trends and the latest technologies
Selecting an agency that is skilled in implementing Facebook marketing strategies
Select an agency that is skilled at brand storytelling
Audience engagement tools hong kong
Polls and surveys: These can be used to gather feedback and opinions from your audience, and can be conducted through platforms such as Google Forms or SurveyMonkey. Social media: Leveraging social media platforms like Facebook, Twitter, and Instagram can help you connect with your audience and encourage them to engage with your content. Live events: Hosting live events, such as webinars or Q&A sessions, can be a great way to engage with your audience in real time and encourage interaction. Interactive content: Creating content that requires audience participation, such as quizzes or games, can be a fun and effective way to engage your audience. Encourage user-generated content: Encourage your audience to create and share their own content related to your brand or product. This can help build a sense of community and encourage engagement.
CONCLUSION
Check out Social Stand’s Facebook marketing campaigns for Marks and Spencer and Gap. Here at Social Stand, we prioritize your brand and help you create a story that is right for you. See how Social Stand can help your brand and book a consultation with us today!