Day: July 9, 2021

Facebook Introduces Creative Guidance Navigator

Facebook Introduces Creative Guidance Navigator

Here’s good news for Facebook advertisers, creators, and marketers! Facebook introduces Creative Guidance Navigator. It is a mini-hub full of downloadable ad tips, best practices, and notes to help create quality ads.  Creative Guidance Navigator houses a load of examples of creative ads that you can filter according to business size, format, industry, objective, and …

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eCommerce Insights from Buying a Can of Coke

eCommerce Insights from Buying a Can of Coke

“I’ve set up my online store. How can I increase sales next?” Recently, many clients asked for help in conducting the next phase of marketing for their online stores. Many brands have already experienced competition just to be listed on marketplaces like HKTV Mall. SMEs who intend to do so should have already been listed. …

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Facebook Updates Its Website Conversion Campaign

Facebook Updates Its Website Conversion Campaign

After the implementation of Apple’s new privacy updates, Facebook continues to learn how to manage its impact on ad targeting. Apple’s IDFA on its iOS 14.5 prompted apps and advertisers to ask the user’s permission for data tracking. Unfortunately, most Apple users opted out of such services due to this App Tracking Transparency (ATT). Today, …

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Twitter Tests Boosting Fleet Exposure

Twitter Tests Boosting Fleet Exposure

The Twitter nation seems intrigued! Some users are seeing Fleets from profiles they don’t follow? After enabling security keys and selective tweet sharing, people are puzzled why Fleets from unfollowed Twitter accounts are showing on their feeds. This is because Twitter tests boosting Fleet exposure. Fleets are like Facebook and Instagram Stories. They are live …

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Bernie Wong on Social Media Marketing Level-Up Series: Social Media Marketing Next

Bernie Wong on Social Media Marketing Level-Up Series: Social Media Marketing Next

Do you want to stay on top of the game?  On 22 July 2021, Bernie Wong, the owner and founder of Social Stand Limited, will facilitate a Social Marketing Level Up Series on Social Media Marketing Next in partnership with the Hong Kong General Chamber of Commerce HKGCC.  According to Bernie: “The world of social media is constantly …

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