Day: June 5, 2021

Earn Revenue with Podcasting: Audio Marketing Is the New Future

The Interactive Advertising Bureau (IAB) recently published its research study on podcasts. Podcast advertising grew at an annual growth rate of 19%. In 2020, podcast ads in the United States amounted to $8.42 million. While podcasts are not very popular in Hong Kong, they have attracted the attention of brands in the United States. Many Americans …

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Instagram Adds New Elements to Branded Content Tools

Here are some updates for IG creators! Instagram adds new elements to branded content tools. Branded content ads were launched by the platform in June 2019. Such ads were made by Instagram Creators under a paid partnership with IG brands. In October 2020, the platform enabled an age-gate among branded content to segment ads according …

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