Day: October 8, 2020

Instagram Updates Audio Functions of Reels

Instagram Updates Audio Functions of Reels

Instagram is determined to compete with TikTok with Reels. This short-form video function was initially launched in Brazil on 12 November 2019. It was then expanded to France and Germany, India, and 50 regions globally. As it expands, Instagram is boosting its exposure on the platform’s Stories and main feed. Today, Instagram updates the audio functions …

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The Importance of a Brand's Online Presence

The Importance of a Brand’s Online Presence

After the height of the COVID-19 pandemic, eCommerce has risen significantly. It saw a 32% growth between April and June 2020. BOPIS (Buy Online, pick up in-store) rise by 259% this September. Businesses expect these new trends to remain until next year or so. Consumers now actively search for brands online. But they don’t readily …

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Making Connections Through Podcasting

Making Connections Through Podcasting

Traditional Media and New Media Apart from producing marketing narratives for first- and second-tier brands, one of the things that marketers find most fascinating is my background as a broadcast presenter. I have been a radio talk show host for more than 20 years. I’ve even hosted programs in my school days. There is a …

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Bernie Wong Speaks as a Guest Lecturer at HKU for e-Marketing

Bernie Wong Speaks as a Guest Lecturer at HKU for e-Marketing

On 10 June 2020, Bernie Wong, the owner and founder of Social Stand Limited, was invited by the Faculty of Business and Economics in Hong Kong University as a guest lecturer to give an intensive, one-day class on e-Marketing. The class covered social media marketing and digital storytelling and how both go hand in hand …

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