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Instagram has come up with a new interactive feature that is going to catch the attention of brands and influencers. Now Instagram users can utilize
Instagram推出一項引起品牌和影響力者關注的新互動功能。現在Instagram用戶可以利用表情符號滑桿貼紙來收集朋友和追隨者的意見。 這個熱門的照片和影片分享應用程式新增了表情符號滑桿貼紙功能。用戶可以向其追隨者提問，並讓其追隨者透過使用滑桿指標來回答問題。這讓Instagram稍早於10月份推出的調查功能如虎添翼。 據Instagram的說明，「若要為您的限時動態添加表情符號滑桿貼紙，請在拍攝照片或影片後從貼紙組合中選擇該貼紙。把它放在您想要的任何地方並寫出您的問題。然後，設置最符合您問題心情的表情符號。您可以選擇某些當前最熱門的表情符號，或者您可根據您的想法，從圖庫中挑選任何表情符號。此功能就像投票貼紙一樣，一旦分享後，朋友和追隨者就能夠對您的滑桿做出回應。」 當限時動態彈出表情符號滑桿時，用戶可以向左或向右滑動並觀看其動畫結果。當用戶的手離開表情符號滑桿時，其投票結果便會被記錄下來。用戶可以在投票結果中看到平均票數。 這個功能可成為品牌的一大利器。品牌可以藉此聽取大眾對他們推出的新功能或產品的意見。除此之外，該功能也使Instagram的限時動態更具互動性。 香港的行銷人員應該立即嘗試將此功能應用在其限時動態中。Instagram追隨者無時無刻都在尋找可互動且引人入勝的內容。而互動式內容是使追隨者大幅增加的關鍵。 資訊來源：Instagram 圖片來源：Instagram
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