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May 15, 2018 - Social Stand

May 15, 2018

New Inclusions – Pinterest Business Profile Monthly Viewers Helpful Insight

在Pinterest耗費數月完成其重新設計之前,Pinterest為其商業帳號推出了幾項新功能。 有鑒於Pinterest的搜尋引擎連結和龐大的使用者人次,其一直是企業關注的焦點,而這些新功能將受到企業的重視。 其中的主要功能包括帳號的動態封面圖像。此功能使品牌能夠突顯其希望用戶率先看到的內容。品牌可以大力宣揚炫耀任何特別公告、展示最新的Pins,或者單純關注最近的Pinterest活動。 從行銷的角度來看,此功能將使品牌受益良多,因為其消費者可以專注於品牌希望他們關注的內容。各大品牌將需要從上列選項擇一,而Pinterest會確保其封面圖像以最佳方式顯示其所選定的興趣。 此外,商業帳號現在可以在其帳號的頂部看到每月的瀏覽人次統計資訊。這些統計數據將詳細顯示在過去30天內瀏覽該商業帳號興趣的人次。 此功能可以幫助品牌分析受眾對其興趣的參與度,並了解哪種興趣可以吸引更受眾。這將改變品牌在Pinterest上的行銷策略,因為其可以更著力於引人注目的興趣類型。 最後,Pinterest提醒商業帳號的管理員多留意Pinterest在三月份推出的標籤。帳號發布的興趣越多人關注,則該興趣越有可能在Pinterest上的不同地方出現。 有鑑於此,企業應該更新其戰略,並將Pinterest推出的新功能納入考量。未來幾個月我們可能會看到更多類似的功能。 資訊來源:Pinterest 圖片來源:Pinterest

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