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Instagram, which has been the most important platform as of late for the influencer community, came up with surprising changes in its API. The platform
過去至今一直是影響力社群最重要平台的Instagram，針對其API做出了令人驚訝的改變。該平台已將其速率限制從每小時5000個呼叫調降至每小時200個呼叫。 這對平台上迅速增長的影響力行銷社群產生了巨大的衝擊。該平台在未事先通知開發商的情況下，於3月30日做出此重大變更。 由於速限降低，開發人員可以獲得的數據量遠遠少於其在變更前可擷取的數據量。這迫使某些開發人員必須重組其呼叫的位置分配。 大多數影響力行銷平台都在討論這個突如其來的變化。雖然此變更是由Instagram母公司平台Facebook的隱私爭議所造成的，但歷來在這類變更發生之前總是會有某些事前通知。 由於Instagram是大多數公司的影響力行銷策略中最重要的部分之一，各大公司不可能停止使用該平台或減少Instagram扮演的角色。因此，影響力行銷界不得不接受此變更，並隨波逐流。 然而，這個毫無預警的變化可能會在可預見的將來動搖影響力人士的注意力。影響力行銷社區可能會改變其策略，並將重心轉移至其他平台。香港的大型公司也可能將其投資於Instagram的時間和資源移至別處。 影響力人士的興趣轉移可能成為Instagram的一項隱憂，而主要影響力平台之一的Mavrck已經基於幾項考量，將Pinterest取代Instagram原本的優先順序。 因此，為了留住影響力行銷公司的注意力，Instagram未來應避免這種突發而劇烈的變更。如果發生這類變化，其也應該事前告知開發人員。 資訊來源：Mediakix 圖片來源：Revfluence, Pinterest
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