Twitter is a microblogging platform. Its users gain followers by sharing their thoughts through short snippets. Today, it has been the go-to social media site for current events and news exchanges. This prompted Twitter to partner with different brands and businesses in empowering its feeds. Recently, Twitter partnered with Amazon Web Services 和 Breaker, a social podcast app. It also entered a brand partnership with Double Verify (DV) and Integral Ad Science (IAS). Today, Twitter acquires Revue, a platform for publishing newsletters.
Revue is a stand-alone app that allows writers to get paid by publishing and writing editorial newsletters. As Twitter acquires Revue, it will remain as a stand-alone app. But Twitter will make its pro features free for all Twitter accounts. The platform also lowers the paid newsletter fee by 5% to incentivized writers. The team-up aims to build conversations through long-form content.
Twitter acquires Revue as of 27 January 2021.
Twitter’s partnership with Revue makes the platform a better space for writers. For marketers, this is a good opportunity to establish a content marketing strategy on Twitter. With 330 million monthly active users, brands can aim to get to the inbox of their audiences through informational content.