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Snapchat 更新其掃描工具 - 社交立場

Snapchat 更新其掃描工具

在最近的 Snapchat 合作夥伴峰會上,該平台承諾提升其功能和工具。主要焦點將放在 Snap 相機上 掃描功能. Bitmoji 時尚食品和酒類條形碼全身鏡片局部鏡頭, 和 網店 由 Snapchat 添加以增加樂趣和參與度。今天,Snapchat 更新了它的掃描工具。 

Snapchat掃描更新

Snapchat 主攝像頭上的掃描按鈕

首先,Snapchat 將其掃描按鈕置於主攝像頭的正面和中央。它使 Snap 聊天更容易找到有趣和有用的體驗。因此,它將提示用戶掃描和發現有關時尚、食品、植物等的想法。  

Snapchat掃描更新

Snapchat 通過掃描帶來的全新購物體驗

其次,Snapchat 正在通過“掃描”推出全新的購物體驗。基於掃描的圖像,Snapchat 現在將提供用戶可以直接購買的特定產品匹配。用戶現在可以通過預先掃描的圖像或屏幕截圖找到購物靈感。這是一種發現新品牌、新產品和新服務的新方式。 

Snapchat掃描更新

Snapchat 在其相機上的新快捷方式

第三,Snapchat 還在其相機上啟用了新的快捷方式。這些包括相機模式, 鏡片, 和 配樂.這些功能將面向全球 100% IOS 用戶推出。 

Snapchat 更新其掃描工具 2021 年 8 月 26 日.

營銷人員的行動方案: 

Snapchat 的新掃描工具提供了一種更簡單的方式來使用應用程序中的功能和用途。對於營銷人員而言,掃描工具可以與廣告、活動和促銷活動保持一致,從而提高轉化率和參與度。

#Pinterest 商業模式

資料來源:
https://sea.mashable.com/tech/17307/snapchat-unveils-camera-feature-for-instagram-to-copy

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