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Snapchat 發起 Spotlight 善意挑戰 - 社交立場

Snapchat 發起 Spotlight 善意挑戰

您準備好迎接來自 Snapchat 的另一個 Spotlight 挑戰了嗎？一個 聚光燈 是模仿 Instagram 的視頻快照 捲軸, 抖音 剪輯和 YouTube 短褲.去年 10 月，Snapchat 為 最佳聚光燈廣告素材.今天，Snapchat 發起了 Spotlight Kindness Challenge。

Snapchat的 聚焦 #善良挑戰 與 Kim Kardashian West 和 Kris Jenner 合作，鼓勵人們在節日期間傳播善意。他們呼籲美國創作者通過 Spotlight 分享他們的善舉，贏得 $100,000。他們可以通過 Snapchat 趨勢頁面發送他們的條目。對於全球創作者來說，他們每月可以獲得一百萬，因為他們獲得了頂級 Spotlight Snap。 

Snapchat 發起 Spotlight 善意挑戰 2021 年 12 月 9 日.

營銷人員的行動方案： 

Snapchat 的 Spotlight Kindness Challenge 旨在推動平台上更具吸引力和積極的體驗。對於營銷人員來說，它們可以通過展示品牌人性化的一面，在情感上與受眾建立聯繫。現代消費者青睞具有社會責任感的品牌。表現出善意就是其中之一。

#Pinterest 商業模式

資料來源：: https://newsroom.snap.com/kindness-challenge-spotlight-kim-kardashian

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