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Snapchat 推出多格式交付 - 社交立場

Snapchat 推出多格式交付

Snapchat 熱衷於提升其假日營銷策略。近日，該平台推出了 競選實驗室, 假日資源中心， 和 我的地方 在快照地圖上。今天，Snapchat 推出了“多格式交付”。

多格式交付允許營銷人員在一個有凝聚力的集合中購買所有 Snap 多視頻格式，他們可以針對中心目標進行優化。這些包括收藏廣告、商業廣告、快照廣告和故事廣告。通過自助服務鏡頭 AR試穿 加上其上的大量音頻收藏 聲音庫，它肯定會改變 Snapchat 上的廣告。  

Snapchat 還指出，針對多格式交付的洞察力和報告將按廣告集破壞。因此，品牌和企業可以評估每種格式的效率。 

Snapchat 推出多格式交付 2021 年 11 月 17 日. 

營銷人員的行動方案： 

Snapchat 的多格式交付可以提高 Snapchat 廣告的效率。營銷人員值得一試，以擴大品牌知名度活動的曝光率和位置。

#Pinterest 商業模式

資料來源：: https://www.exchange4media.com/digital-news/snap-launches-diginew-advertising-product-multi-format-delivery-116905.html

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