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Snapchat 旨在幫助其用戶發現和了解他們周圍的世界。在這個假日季節，這款多消息應用程序的食物搜索量出現了潛在增長。這就是 Snapchat 引入“食物掃描”的原因。
Food Scan 是 Snapchat 的現代版 增強現實鏡頭, 食品和酒類條形碼， 和 網店.這是一個更新的 掃描工具 這表明了食譜建議。例如，如果您在冰箱裡放了一個小卡通雞蛋，您可以使用 Snap 相機掃描它們並獲取相關食譜。
食物掃描房屋 4500 多種食譜，用於 1200 多種成分。該功能與合作推出 所有食譜. Snapchat 引入了“食物掃描” 2021 年 11 月 16 日.
Snapchat 的食物掃描表明該應用程序中有更多的 AR 連接。營銷人員應該做好充分準備，使用這些工具改變他們的策略，通過消息傳遞來提升營銷水平。擁有 1.7 億個使用食物掃描的 Snap 聊天者，他們肯定可以提高參與度和銷售量。
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資料來源：: https://newsroom.snap.com/food-scan
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