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Snap 聊天者喜歡瀏覽產品和在線購物。為了讓商店更容易訪問和更有趣，Snapchat 啟用了購物鏡頭。這些目錄驅動的購物鏡頭將允許品牌和企業在一個鏡頭中展示一系列產品。這意味著快速聊天者幾乎可以同時嘗試所有這些。詳細信息將包括顏色、價格、尺寸和其他產品信息。
Snapchat 還更新了其“鏡頭網絡生成器” 帶有模板的工具，可簡化購物鏡頭的使用。 MAC化妝品 及 終極美容 將在下個月率先使用這些購物鏡頭。
Snapchat 啟用購物鏡頭 2022 年 1 月 26 日.
Snapchat 的購物鏡頭明顯增強了其 AR 商務。對於營銷人員來說，它們可能是將產品展示擴展到目錄的好方法。因此，快速聊天可以更好地了解一系列產品和服務。
#Pinterest 商業模式
資料來源：: https://newsroom.snap.com/ar-shopping
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