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Meta 與 Zefr 合作 - 社會立場

Meta 與 Zefr 合作

Meta 與 Zefr 合作

Meta 將提升品牌和故事。去年 12 月，該公司推出了以結果為導向的廣告體驗 ODAX。 元 還與 6個移動應用 為了更輕鬆地分享 Facebook 故事.其中包括 Anghami、B612、Kwai、Likee、Snow 和 WeSing。如今，Meta 與 Zefr 合作實現品牌可持續性。

澤夫爾 是全球內容鄰接技術的領導者。該平台使用先進的人工智能識別和規模化的人工評論來提供廣告合作夥伴之間的安全放置控制。作為 Meta 與 Zefr 的合作夥伴，它確保 Facebook 促銷不會與可能令人反感的內容一起出現。

Meta 與 Zefr 的合作經歷了廣泛的審查過程。 Zefr 將處理適合 Facebook 提要中廣告的相鄰內容的獨立驗證。他們還將找到解決方案，讓廣告商更好地了解品牌可持續性。

Meta 與 Zefr 合作 2022 年 3 月 17 日.

營銷人員的行動方案：

Meta 與 Zefr 的合作旨在提高品牌安全性和可持續性。它可以幫助營銷人員通過對展示位置覆蓋範圍的更多控制來最大化廣告機會。  

#Pinterest 商業模式

資料來源：: https://www.facebook.com/business/news/brand_suitability_updates

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