Instagram Launches Its First-Ever Shoppable Catalog

The season for shopping is now as Christmas is a season of giving. With 90% of 1 billion monthly active users following business accounts, Instagram is a great platform for online shopping. It has been boosting e-commerce by rolling out Live shopping, QR codes, 商店, and stickers. Today, Instagram launches Its first-ever Shoppable Catalog.

Instagram Launches Its First-Ever Shoppable Catalog
Instagram

The 1st Instagram’s Shoppable Catalog is called “The Instagram Christmas Edit.” It’s a 12-page list of product selections created by nine well-known influencers in the UK. Among them are:

  • Joel Mcloughlin (@gallucks) – a product stylist and YouTuber fashion vlogger
  • Josh Denzel (@joshdenzel) – a sports presenter in London who becomes a popular fashion icon after joining a dating game show
  • Megan Ellaby (@meganellaby) – a fashion blogger
  • Megan Jayne Crabbe (@bodyposipanda) – an advocate of body positivity
  • Melissa Holdbrook-Akposo (@melissawardrobe) – an interior designer and fashion stylist
  • Monikh Dale (@monikh) – a fashion stylist
  • Oliver Cheshire(@oliver_cheshire) – an English fashion model and writer
  • Sarah Ellis & Philippa Bloom (@wearetwinset) – best friends and popular fashion stylists in London
  • Tanya Compas (@tanyacompas) – an LGBT activist

Each influencer’s Instagram account will showcase bags, beauty products, clothing, fashion accessories, makeups, and scents.

Instagram launches Its first-ever Shoppable Catalog on 09 December 2020.

營銷人員的行動方案:

Instagram’s Shoppable Catalog works on two fronts. First, it boosts the discovery of brands and businesses. Second, it puts the spotlight on these nine influencers. For marketers, Shoppable Catalog is a new option to showcase new products for the Christmas holidays and any occasion moving forward. It can highlight your Instagram account as a place to shop. By putting a “Shop Now” button as CTA, the Shoppable Catalog can increase conversion through a sense of urgency for a periodic sale.

資料來源:: https://business.instagram.com/blog/instagram-shoppable-catalogue-small-business-uk/

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