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谷歌延長其隱私沙盒的測試期 - 社交立場

谷歌延長其隱私沙箱的測試期

谷歌延長其隱私沙箱的測試期

自實施以來 iOS 14.5, 蘋果IDFA 已顯著影響 廣告定位 在社交媒體平台之間。結果消除了 3rd 與選擇退出此類服務的用戶進行方數據跟踪。谷歌推出了 隱私沙箱 作為刪除跟踪 cookie 的解決方案。今天，谷歌擴大了其隱私沙盒的測試期。

谷歌延長其隱私沙箱的測試期

谷歌的隱私沙箱使用 預測性目標洞察力 作為 3 的替代品rd 派對餅乾。從今年 1 月開始，它一直處於試用版。該平台旨在根據開發人員、營銷人員、出版商和監管機構的意見來完善設計。正如建議的那樣，谷歌需要新技術來進一步增強其隱私沙箱。這就是該平台宣布將測試期延長至 2023 年的原因。谷歌預計其隱私沙盒將在 3rd 20223 季度。屆時，平台將消除所有 3rd 派對餅乾。

谷歌將其隱私沙箱的測試期延長至 2022 年 7 月 27 日.

對營銷人員的影響:

隨著谷歌擴大其隱私沙盒的測試期，它為營銷人員提供了充足的時間來熟悉製作有效廣告和活動的替代方案。沒有 3rd 派對 cookie，品牌仍然可以通過跨站點跟踪和隱私保護技術獲得成功。

#Pinterest 商業模式

資料來源：: https://blog.google/products/chrome/update-testing-privacy-sandbox-web/

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