Facebook is still the king of social media. The platform shows user growth in Q1 of 2022. As Facebook and Instagram remain in Europe, Facebook bounces back after a 衰退 in its DAU in 2021.
Last year, Facebook closed the year with 29.1億 monthly active users (MAUs). This is even though there was a huge decline in daily active users (DAUs) in Q3 of 2021. In the recent Facebook report for Q1 of 2022, the king of social media was able to bounce back by winning back millennial 用戶. With a 4% YOY, Meta’s flagship now has a total MAU of 2.93 billion.
Facebook shows user growth in Q1 of 2022 as of 2022 年 4 月 27 日.
對營銷人員的影響：
As Facebook shows user growth in Q1 of 2022, it eliminates the doubt that marketing on the platform is declining. With a growing audience, brands and businesses can never go wrong promoting on Facebook.
資料來源：: https://s21.q4cdn.com/399680738/files/doc_financials/2022/q1/Q1-2022_Earnings-Presentation_Final.pdf