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Facebook 簡化廣告免責聲明 - 社交立場

Facebook 簡化廣告免責聲明

Facebook 一直受到廣告和帖子中的政治和社會問題的挑戰。這就是為什麼它能夠強有力地控制 政治廣告.該平台還形成了一個 監督委員會 獨立處理 內容訴求s。這是最重要的 廣告偏好控制 在 Facebook 用戶中。然而，該平台會不時更新其政策和標準。今天，Facebook 放寬了廣告免責聲明。

Facebook 將不再要求在 關於社會問題、選舉或政治的廣告 如果滿足以下三個標準之一：

  • 廣告明確宣傳產品或服務
  • 廣告包含 CTA 以利用或使用產品或服務
  • 廣告的目的是銷售

上述標準都歸結為這樣一個事實，即如果廣告清楚地表明了銷售意圖，則它不再宣傳政治和社會問題。 

Facebook 放寬廣告免責聲明 2021 年 11 月 19 日.

營銷人員的行動方案： 

隨著 Facebook 放寬廣告免責聲明，它使營銷人員更容易推廣產品和服務。更少的限制意味著為目標受眾群體製作高度定制的創意的壓力更小。

#Pinterest 商業模式

資料來源：:https://www.facebook.com/business/news/social-issue-ads-updates-selling-product-service

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