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Snapchat 為 AR 故事添加自定義地標 - Social Stand

Snapchat 為 AR 故事添加自定義地標

Snapchat 為 AR 故事添加自定義地標

Snapchat 知道人們交流、互動和生活的方式在不斷發展。這就是為什麼該平台從不厭倦創新其 鏡頭工作室.它啟用了 AR 故事工具, 局部鏡頭， 和 位置分享.今天，Snapchat 增加了自定義 地標 到 AR 故事。

Snapchat 自定義地標
Snapchat

Snapchat 地標允許用戶在他們的快照中使用真實世界的位置。實驗從著名的倫敦卡納比街開始，可以將整條街道的地圖添加為圖像或視頻疊加層。今天，快速聊天者可以與世界各地的著名地標互動。

自定義地標突出了 Snapchat 的下一代計算體驗。擁有 250,000 名鏡頭創作者，用戶現在可以將鏡頭錨定到人們關心的當地地方。從雕像到店面，快聊者可以在他們的 AR 故事中使用自定義位置疊加。他們可以通過物理髮現 快照代碼 在鏡頭創作者個人資料或地標上。

Snapchat 將自定義地標添加到 AR Stories 中 2022 年 3 月 16 日.

營銷人員的行動方案：

Snapchat 在 AR Stories 上的自定義地標允許定位鎖定的 AR 體驗。對於營銷人員來說，這些可以通過本地搜索提高可發現性。和 3.19億，它們可以幫助品牌和企業促進對附近目標受眾的銷售。

#Pinterest 商業模式

資料來源：: https://newsroom.snap.com/custom-landmarkers-launch-in-lens-studio

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